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The current and future business success factors are empathizing creatively with the needs & wants of the community and providing solutions in the form of innovative products in the form of goods and services that have incremental, distinctive or disruptive advantages. As a leading innovative university, ITS (Institut Teknologi Sepuluh Nopember) built ITSMART as a meeting point between innovative startups and the community in social and economic interactions digitally.

ITSMART is a digital marketplace platform that is a means of sales-marketing-branding for entrepreneurial activities consisting of innovative startups from students, lecturers, staff, alumni, parents of students, and ITS partners. In accordance with the tagline “Innovation for Prosperity”, ITSMART aims to improve the quality of life and shared prosperity through increasing the acceleration and traction of startup businesses with product categories: Creative Design, Maritime, IT & Robotic, Automotive, Food & Beverages, Medical, Fashion, Merchandise, and others.